Category Archives: Marketing
Post authored by Harby Tran, Director of Marketing Last week, we explored why “Show Me” Outperforms “Tell Me.” If you missed this post, give it a read, as it provides more context for today’s deeper dive. Images are powerful “Show … Continue reading
Post authored by Harby Tran, Director of Marketing “Show, Don’t Tell” is a maxim successful copywriters have long embraced. This concept of showing, rather than telling holds great promise for trade show marketers, too.
Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize … Continue reading
While content marketing is getting more attention these days, it’s hardly a new concept. Continue reading
Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading
By Beth DeFrates, MSHTM, Manager, Product Group Do you know your recent event’s mobile download rate? This is one of the most important questions you should be able to answer prior to creating a download goal for next year’s mobile … Continue reading
Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading
Post authored by Dana Norris, Marketing Manager, Experient We know successful event promotion consists of a series of touches through a number of communication channels over a planned period of time. If you’re missing the mark on the timing, you can … Continue reading
Post authored by Dana Norris, Marketing Manager In last month’s post I wrote about why—communicating the value of your event—as the third of the 5 W’s of an effective event marketing strategy. The fourth element to consider is what.