Category Archives: Meeting Planning

How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences

Post authored by Donna Kastner, Founder, Retirepreneur The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and … Continue reading

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6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

As PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference.

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3 Noteworthy Trends for Event Strategists to Explore in 2020

Post authored by Donna Kastner, Founder of Retirepreneur A recent Forrester report caught our eye, as it touched on several business trends that will also impact event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change.

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5 Valuable Lessons Event Professionals Learned in 2019

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward.

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7 Tips to Stop Attendee Churn in its Tracks

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.

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Getting Burned by Attendee Churn? What It Is and Why it Happens

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.

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Creative Methods to Generate More Revenue for Your Event

Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to … Continue reading

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Even Scarier Stories to Tell Event Planners in the Dark

Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night.

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Scary Stories to Tell Event Planners in the Dark

No one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget.

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Designing Event Experiences Using the Sports Playbook

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?

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