Category Archives: Meeting Planning

The Power of Personas to Perfect Event Guest Experiences

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Design thinking is attracting more attention in event circles and for good reason. For clarity, design in this context is problem solving. In order to create the right solutions or in … Continue reading

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Hotel Negotiation Strategies for an Uncertain Economy

By Cory Fransway, CMP, CMM, Director, Strategic Account Management These are unprecedented times. That phrase is getting more mileage these days. Change disruptors are impacting nearly every industry. The meetings industry is hardly immune. For us, these are truly unprecedented … Continue reading

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Partner Spotlight: Talley Management Group

Talley Management Group Talley Management Group (TMG), one of the premier association and event management companies, is the latest to join the Experient strategic partner network. Through this partnership, Experient clients will enjoy greater access to an impressive array of … Continue reading

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Destination & Venue: Two Powerful Event Experience Drivers

Post authored by Andy Smith, Senior VP, ESN & Strategic Sourcing Many event organizers are scaling up investments in experiential design, but there are two experience drivers that are often overlooked. Two early, high-impact delight or disappointment triggers that warrant more … Continue reading

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Event Revenue Optimization, aka Fix My P&L

Post authored by Gary Schirmacher, CMP, Senior VP, Industry Presence & Strategic Development Event profitability has always been important, but today, executives are inspecting event financials more closely. More attention is being paid to how events ultimately impact the bottom … Continue reading

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Going Global? Destination Will Be a Crucial Success Driver

Post authored by Ben Goedegebuure, Global General Manager, Maritz Travel Company As our global economy continues to pick up steam, demands for face-to-face networking overseas will intensify. Today, more North American organizations are moving beyond their borders as they strive … Continue reading

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Is Event Design a Wicked Problem?

Post authored by Cynthia Hornketh, CMM, VP, Experience Design, Experient I’ve heard a few university professors suggest design thinking is best when applied to wicked problems. I’m “all in” when it comes to design thinking, so not knowing exactly what … Continue reading

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Is An International Site Right For Your Event?

Post authored by Ping He, Global General Manager – Asia Pacific, Experient When considering a meeting, there are many factors to analyze. Choosing  where to hold it is one of the most important. If you select the same site for … Continue reading

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4 Tips To Build Your Event’s Muscle

Post authored by Andy Smith, Senior Vice President, Experient Sales Network When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of … Continue reading

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4 Advantages to Holding a Digital Event

Post authored by Chip Smith, Vice President, Government Markets at Experient Technology has made it easy to connect with others without even leaving your office. This now includes events. Why not give your attendees a taste of what your event … Continue reading

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