6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

pcma convening leadersAs PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference.

Continue reading

Posted in Event Design, Meeting Planning | Tagged , , , , , , , , , | Leave a comment

3 Noteworthy Trends for Event Strategists to Explore in 2020

event strategistsPost authored by Donna Kastner, Founder of Retirepreneur

A recent Forrester report caught our eye, as it touched on several business trends that will also impact event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change. Continue reading

Posted in Meeting Planning | Tagged , , , , , | Leave a comment

5 Valuable Lessons Event Professionals Learned in 2019

event professionalsMeeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. Continue reading

Posted in Event Design, Meeting Planning | Tagged , , , , , , , , , , , | Leave a comment

7 Tips to Stop Attendee Churn in its Tracks

attendee churnPost authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group

Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.

Continue reading

Posted in Marketing, Meeting Planning | Tagged , , , , , , | Leave a comment

Getting Burned by Attendee Churn? What It Is and Why it Happens

attendee churn

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group

Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared.

This is attendee churn.

Continue reading

Posted in Meeting Planning | Leave a comment

5 Killer Ways to Keep First-Time Guests From Coming Back

first-time guestsPost authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group.

One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective.

Continue reading

Posted in Event Design, Marketing | Tagged , , , , , | Leave a comment

Gearing Up for a Great Week at IAEE Expo! Expo! 2019

IAEE Expo! Expo! 2019Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! Expo! 2019.

Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Successfully Climbing Your Mountain of Event Data

event dataPost authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance

Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing stuff in a room until it’s piled so high you’re not even sure what’s in there.

Continue reading

Posted in Data and Technology | Tagged , , , , | Leave a comment

How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

event marketing strategyPost authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing

As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment

Unleashing Event Innovation Through Hackathons

event innovationPost authored by Jamie Murdock, Vice President, Sales

It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

Continue reading

Posted in Event Design | Tagged , , , , , , | Leave a comment