Successfully Climbing Your Mountain of Event Data

event dataPost authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance

Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing stuff in a room until it’s piled so high you’re not even sure what’s in there.

Continue reading

Posted in Data and Technology | Tagged , , , , | Leave a comment

How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

event marketing strategyPost authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing

As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment

Unleashing Event Innovation Through Hackathons

event innovationPost authored by Jamie Murdock, Vice President, Sales

It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

Continue reading

Posted in Event Design | Tagged , , , , , , | Leave a comment

The Evolution of Event Spatial Design

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

Continue reading

Posted in Event Design | Tagged , , , , , , , | Leave a comment

Creative Methods to Generate More Revenue for Your Event

generate more revenuePost authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group.

Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital and print options that might surprise you.

Continue reading

Posted in Meeting Planning, Registration & Housing | Tagged , , , , , , , , , , | Leave a comment

Even Scarier Stories to Tell Event Planners in the Dark

event planners

Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night.

Continue reading

Posted in Meeting Planning | Tagged , , , , , , | Leave a comment

Transitioning Digital Persona Design to Real-World Events

persona design Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist

When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. 

Continue reading

Posted in Data and Technology, Event Design, Live Events | Tagged , , , , , , | Leave a comment

Scary Stories to Tell Event Planners in the Dark

event plannersNo one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget.

Continue reading

Posted in Meeting Planning | Tagged , , , , , | Leave a comment

Designing Event Experiences Using the Sports Playbook

designing event experiencesWhat if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? Continue reading

Posted in Event Design, Meeting Planning | Tagged , , , , , | Leave a comment

The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

Continue reading

Posted in Event Design, Marketing | Tagged , , , , , , | Leave a comment