Event Marketing Strategies Built for Today’s Digital Marketplace

5 Questions for Event Marketing Strategist, Nick Borelli

event marketing

With 20+ years of experience serving the events industry, Nick Borelli has earned the coveted role as trusted advisor to many event organizers and for good reason. His command of digital marketing strategies is impressive.

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Hackathons Deconstructed & Event Hot Topics – The VIP Lounge

eventIn this episode of The VIP Lounge podcast, we’re tackling an array of challenges that are top-of-mind for event organizers, but before we do…

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Perfect Timing: Seizing the Best ‘When’ for Event Guest Experiences

event guest experiences

Dan Pink is one of my favorite non-fiction authors.

It started in 2006, with A Whole New Mind: Why Right-Brainers Will Rule the Future. Filled with fascinating stories about advances made by right-brain, creative types, this book prompted a major career pivot for me, as I started to experiment with content marketing, long before it hit mainstream.

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Cracking the Code to Improve Room Block Performance – The VIP Lounge

room block

In this edition of The VIP Lounge podcast, we’re showcasing an interview with an industry rockstar…

Christine “Shimo” Shimasaki, CDME, CMP

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Epiphanies from a Rare Offsite Event Stay

offsite event

PCMA Convening Leaders is one of my favorite industry events.

While I enjoy other conferences, Convening Leaders continues to be my top pick because it aligns with who I am and who I’m striving to become. I also appreciate how they push the limits on innovation. 2018 marked my ninth time attending Convening Leaders.

But there’s one thing I did differently this year; one new decision I made that diminished my event experience.

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How Devices Impede Our Event Observations

events

Post authored by Jeff Fugate, SVP Strategic Sales & Marketing

Let me tell you about a modern-day nightmare: I recently went four-and-a-half hours without my smartphone… while I was awake!

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The Power of Habit & Hacking Event Housing  – The VIP Lounge

In this episode of The VIP Lounge podcast, we’re tackling topics to help make 2018 your best year yet.

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Shield Your Event Brand & Participants from Discriminatory Legislation

discriminatory legislation

Post authored by Michael Guerriero, Division President at Experient—A Maritz Global Events Company.

How’s that for an intriguing headline?

When PCMA invited me to moderate a panel discussion carrying this title at Convening Leaders, one of the first words that came to mind was volatile.

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Disruption, Design & Fostering High-Performing Event Teams -The VIP Lounge

In this episode of The VIP Lounge podcast, we’re exploring a kaleidoscope of topics, including digital disruption, experience design, and nurturing high-performing event teams who collaborate beautifully.

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Improving Event Outcomes and Business Performance: Insights from Thad Lurie

event outcomesPost authored by Donna Kastner, Event Marketing Specialist

For event organizers, data intelligence is quickly ascending as a crucial skill set to master, as they strive to compete in today’s rapidly-changing business environment.

Thad Lurie has long been a champion for leveraging data as a business performance catalyst. He’s been studying this complex data landscape for more than fifteen years, in leadership roles he’s held at various associations – most recently, as Chief Information Officer at EDUCAUSE.

Now, Thad’s making a leap from the association world to corporate, as he joins Experient as Vice President of Business Intelligence and Performance. I caught up with him recently to learn more about his new role and the initiatives he’ll be tackling in 2018.

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