Throttling Up Event Engagement & Innovation

5 Questions for Jamie Murdock, VP Sales at Experient

A savvy leader who is adept at tapping the wisdom of a crowd to solve complex problems. A creative thinker who asks smart questions and listens intently. A tireless advocate for teamwork and collaboration. A lifelong learner who can weave fun into nearly any experience.

Those are just a few thoughts that come to mind when I think of Jamie Murdock.

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A Strong Housing Strategy Will Enhance Experiences and Increase Your Revenue

Giving your guests comprehensive information and clear direction about their housing options has proven to be very lucrative for live events.

housing strategy

Post authored by Lynn Wirch, Director of Operations, Live Events

I began working with our live event clients on their housing programs because it became clear to me that many of our clients didn’t recognize how much money they were leaving on the table.

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Who’s Ready for Some World-Class Event Hacking in Cleveland?

event hacking

Hackathons Deconstructed: Designing Richer & More Rewarding Event Innovation Experiences

That’s the title for a one-of-a-kind workshop experience that combines behind-the-scenes hackathon design education with a series of actual hands-on hacking sprints. This PCMA weekend workshop immediately precedes their 2018 Education Conference June 10-13 in Cleveland. Think of it as the “warm up act” for the June 10th Opening Reception bash at the Rock & Roll Hall of Fame.

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Escalation: The Ubiquitous Event Team Superpower

event team

Post authored by Jeff Fugate, SVP Strategic Sales & Marketing

One of my favorite superhero movie quotes comes from Peter Parker’s Uncle Ben in Spiderman

”With great power comes great responsibility.” 

This is also true in business and like traditional superpowers, escalation is one that can be used for both good and evil.  Like most superpowers, if wielded without the right intent and purpose, the results can be devastating.

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Ask More & 5 New Realities for Expos – The VIP Lounge

expos

In this episode of The VIP Lounge podcast, we start with a book recommendation to help you ask smarter questions to uncover valuable insights. This book was recently introduced by Jamie Murdock at our EnVision conference and given the positive feedback, it’s a topic you might consider exploring at your own events.

Later, we move on to the world of expos, where we explore how the needs of B2B buyers walking your show floor might be changing.

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How Smarter Questions Drive Bigger and Better Event Improvements

event improvements

Questions bubble up for event professionals all the time, but many go unasked even when they can lead to event improvements…

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Event Marketing Strategies Built for Today’s Digital Marketplace

5 Questions for Event Marketing Strategist, Nick Borelli

event marketing

With 20+ years of experience serving the events industry, Nick Borelli has earned the coveted role as trusted advisor to many event organizers and for good reason. His command of digital marketing strategies is impressive.

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Hackathons Deconstructed & Event Hot Topics – The VIP Lounge

eventIn this episode of The VIP Lounge podcast, we’re tackling an array of challenges that are top-of-mind for event organizers, but before we do…

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Perfect Timing: Seizing the Best ‘When’ for Event Guest Experiences

event guest experiences

Dan Pink is one of my favorite non-fiction authors.

It started in 2006, with A Whole New Mind: Why Right-Brainers Will Rule the Future. Filled with fascinating stories about advances made by right-brain, creative types, this book prompted a major career pivot for me, as I started to experiment with content marketing, long before it hit mainstream.

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Cracking the Code to Improve Room Block Performance – The VIP Lounge

room block

In this edition of The VIP Lounge podcast, we’re showcasing an interview with an industry rockstar…

Christine “Shimo” Shimasaki, CDME, CMP

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