- Generational Blending: An Event Attendance Growth Strategy to Seize
- The “Why” Is the Most Important Aspect Of Event Design
- Creative Problem-Solving and Innovation: The Life of an Event Project Manager
- 4 Tips for Generating Event Revenue Using Social Media
- ‘A Group of Hippies’ Took MAGFest From 200 Guests to 23,000
Tag Archives: Attendance Building
Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.
5 Questions for Jamie Murdock, VP Sales at Experient A savvy leader who is adept at tapping the wisdom of a crowd to solve complex problems. A creative thinker who asks smart questions and listens intently. A tireless advocate for … Continue reading
By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading
Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading
Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading
Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.
Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading