Tag Archives: attendee data

How Event Behavioral Data Advances SFA’s Growth Strategy

Data is important. There’s no doubt about that. But can collecting event behavioral data drastically change how your organization views success?

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Improving Event Outcomes and Business Performance: Insights from Thad Lurie

Post authored by Donna Kastner, Event Marketing Specialist For event organizers, data intelligence is quickly ascending as a crucial skill set to master, as they strive to compete in today’s rapidly-changing business environment. Thad Lurie has long been a champion … Continue reading

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Phishing: Your Exhibitors May Be Doing It—and It’s Naughty

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient I just can’t seem to keep myself from writing titles that attempt to grab the reader’s attention. I guess it was beaten into my head during journalism … Continue reading

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