Tag Archives: attendee data

The Most Valuable Events Know What Guests Want

It might sound like a basic concept, but sometimes the simple answer is the best one: the most valuable events are the ones that know who their attendees are and what they want  most.

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How Event Behavioral Data Advances SFA’s Growth Strategy

Data is important. There’s no doubt about that. But can collecting event behavioral data drastically change how your organization views success?

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Improving Event Outcomes and Business Performance: Insights from Thad Lurie

Post authored by Donna Kastner, Event Marketing Specialist For event organizers, data intelligence is quickly ascending as a crucial skill set to master, as they strive to compete in today’s rapidly-changing business environment. Thad Lurie has long been a champion … Continue reading

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Phishing: Your Exhibitors May Be Doing It—and It’s Naughty

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient I just can’t seem to keep myself from writing titles that attempt to grab the reader’s attention. I guess it was beaten into my head during journalism … Continue reading

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