Tag Archives: Attendees

Successfully Climbing Your Mountain of Event Data

Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing … Continue reading

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When Attendees Have Options, Why Should They Choose You?

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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Perfect Timing: Seizing the Best ‘When’ for Event Guest Experiences

Dan Pink is one of my favorite non-fiction authors. It started in 2006, with A Whole New Mind: Why Right-Brainers Will Rule the Future. Filled with fascinating stories about advances made by right-brain, creative types, this book prompted a major … Continue reading

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Experience Design Lab: A Chat With Greg Bogue

Experience design is a top priority for event organizers, yet it’s a skill set many struggle to master and apply. Greg Bogue, Vice President of Experience Design at our parent company, Maritz Global Events, has helped more than 80 organizations advance … Continue reading

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IAEE Session Debrief: Do You Know What You Don’t Know?

Post authored by Jeff Fugate, SVP Sales & Marketing Once again, IAEE’s Expo!Expo! surpassed expectations with an endless stream of great ideas for trade show organizers to explore. One standout experience for me was hosting a “guru gathering,” Trade Show Smarts: … Continue reading

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How To Unite Attendees and Exhibitors

As exhibitors, it’s always a challenge to meet ROI goals, while at the same time, providing a memorable event experience without blowing the event budget Continue reading

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