Tag Archives: Customer Experience

A Clever Tactic from the Van Halen Contract Playbook

Post authored by Donna Kastner, Event Marketing Strategist & Workshop Designer No doubt, many have heard tales of the rock band Van Halen’s requests for M&Ms in their dressing room. I heard them, too, but I never grasped the brilliant … Continue reading

Posted in Meeting Planning | Tagged , , , , , , , | 3 Comments

The CX Manifesto: Are You Designing Event Experiences with a Blindfold On?

Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading

Posted in Data and Technology | Tagged , , , , , | Leave a comment