Tag Archives: data collection

How Event Behavioral Data Advances SFA’s Growth Strategy

Data is important. There’s no doubt about that. But can collecting event behavioral data drastically change how your organization views success?

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“Opt-Out” Clauses for the Attendee – DEATH for the Exhibitor’s Booth

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient How’s that for a title? I know that’s a good bit of drama, and I think it comes from watching the movie Gladiator a little too much … Continue reading

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It’s Not About Badges Anymore

Post authored by Terence Donnelly, CMP – Vice President, Sales & Account Management at Experient First, it was about “who’s coming to the event” and whether you had a function room big enough (or small enough) to hold the number … Continue reading

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Event Organizers Use Data to Hit Homeruns

Successful data collection means we need to work backward. We have to start with a goal, then determine what we need to know. Continue reading

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