Tag Archives: driving attendance
Data is important. There’s no doubt about that. But can collecting event behavioral data drastically change how your organization views success?
Post authored by Mike Woellert, Marketing Specialist at Experient While outbound marketing is more cold-calling or emailing to a purchased list, inbound marketing focuses on content that attracts people toward you or your association (in this case, attendees to your event). By creating … Continue reading
Every show manager would like to increase the number of qualified attendees that attend their events, but that is easier said than done. Nowadays, with travel budgets tight and time out of the office scrutinized, you must make a compelling case to convince prospective attendees to spend the time and money to come to your event. Continue reading