- Lead Retrieval for Exhibitors: Strategies for Trade Show Success
- How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences
- Are Exhibitors Abandoning Trade Show Lead Retrieval?
- 6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020
- 3 Noteworthy Trends for Event Strategists to Explore in 2020
Tag Archives: event data
Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing … Continue reading
This podcast episode starts off with a book recommendation. Then it’s on to emerging trends that tee up challenges to solve and opportunities to seize for event organizers.
Data is important. There’s no doubt about that. But can collecting event behavioral data drastically change how your organization views success?
Post authored by Donna Kastner, Event Marketing Specialist Change. It’s all around us. And the change machine never idles. Change is that disruptive, double-edged sword that tees up both exciting opportunities to seize and perilous threats to thwart. Within the … Continue reading
Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.
Post authored by Jeff Fugate, Senior Vice President, Sales and Marketing At this year’s e4, our annual client event, we exercised one of the four tenets of our event: experiment. With so many industry leaders in one place, our intent … Continue reading
For this episode of The VIP Lounge podcast, we caught up with Thad Lurie, Vice President of Operations and Chief Information Officer at EDUCAUSE. We wanted to learn more about the exciting initiatives he’s spearheading to leverage data insights to … Continue reading
Tracking the behavioral data of attendees is not a new concept. It’s been an industry topic for quite some time. However, bringing that idea into the next phase and actually giving planners the ability to make impactful decisions while the … Continue reading
Post authored by Donna Kastner, Event Marketing Specialist. Every time I have a conversation with Thad Lurie, I get smarter. Thad’s one savvy association executive who recognizes the perils of complacency and “status quo” thinking, especially in today’s rapidly changing business … Continue reading
Post authored by Brian Scott, Chief Information Officer Technology… technology… technology… You can’t get away from that word in today’s world. Look! I just used it three times. It’s to the point that its usage has numbed our brains to … Continue reading