Tag Archives: event design

Creative Methods to Generate More Revenue for Your Event

Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to … Continue reading

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Transitioning Digital Persona Design to Real-World Events

Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. 

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Designing Event Experiences Using the Sports Playbook

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?

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Generational Blending: An Event Attendance Growth Strategy to Seize

Post authored by Donna Kastner, Founder of Retirepreneur Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people. People of the same … Continue reading

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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Implementing Experience Design in Small, Yet Powerful Ways

Post authored by Jennifer George Lion, CMP, PMP The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?

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Event Magic Happens at the Intersection of Data St. and Design Ave.

Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing Do you believe in magic?

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Talk Triggers: Boosting Word of Mouth for Your Events

Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”

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Discover VidCon’s Success Formula for a Thriving Event

In just a few short years, VidCon has become a wildly popular event. But how did they create such a successful strategy?

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Giving Back: How Your Event Can Make a Difference

Pouring back into the community that hosts your event should never be an obligation; it should be a display of gratitude and goodwill to those who have welcomed you and your attendees.

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