Tag Archives: event marketing

How to Increase Event Attendance by Identifying New Sources

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution.

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5 Valuable Lessons Event Professionals Learned in 2019

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward.

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5 Killer Ways to Keep First-Time Guests From Coming Back

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading

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Hacks for Growing Your Event Attendance [Podcast]

You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance.

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.

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Why the Over-50 Crowd Still Matters for Events

Post authored by Donna Kastner, Founder of Retirepreneur Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.

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3 Tips to Boost Your Event Content on Social Media

Post authored by Emily Richmond, Social Media Marketing Specialist “You grew up with social media, so it must come easy to you, right?” As a millennial, I get this question a lot.

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Talk Triggers: Boosting Word of Mouth for Your Events

Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”

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Applying a Global Lens to Enhance Meeting Experiences

With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences.

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