Tag Archives: event marketing
In just a few short years, VidCon has become a wildly popular event. But how did they create such a successful strategy?
The podcast nation continues to experience steady growth, with some of the biggest gains happening thanks to people tuning in from their vehicles. So says Edison Research, in their report, The Podcast Consumer 2018, just released a couple of weeks … Continue reading
Post authored by Donna Kastner, Event Marketing Specialist True confession time: My appetite for conference learning and networking is voracious and it often exceeds my available time and budget. In turn, the “fear of missing out” (FOMO) on exceptional learning … Continue reading
Post Authored by Harby Tran, Director of Marketing In a world where our event marketing tactics include endless amounts of engaging content, I wonder if we’re truly utilizing one of its most effective and fastest-growing forms: podcasts. While podcasts have … Continue reading
Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading
Post authored by Harby Tran, Director of Marketing Last week, we explored why “Show Me” Outperforms “Tell Me.” If you missed this post, give it a read, as it provides more context for today’s deeper dive. Images are powerful “Show … Continue reading
Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading