Tag Archives: event marketing
Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.
Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading
Incentives and loyalty programs aren’t new concepts when it comes to marketing or enticing people to interact at your event. Continue reading
Post authored by Mike Woellert, Marketing Specialist at Experient While outbound marketing is more cold-calling or emailing to a purchased list, inbound marketing focuses on content that attracts people toward you or your association (in this case, attendees to your event). By creating … Continue reading
Post authored by Mike Woellert, Marketing Specialist at Experient In the previous two pieces, we looked at video content and digital brochures as a way to promote your event. The last in the series is a look at mobile applications. … Continue reading
Post authored by Mike Woellert, Marketing Specialist at Experient When it comes to promoting your event or conference, there’s only so much time in the day to advertise and you want to make it as easy as possible for potential attendees to find … Continue reading