Tag Archives: event marketing

5 Quick Tips for Event Social Media Success

Post authored by Mitch Cooper, Marketing Specialist Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner … Continue reading

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New York Times Goes Niche: Smart Event Growth Strategies to Adopt

Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading

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The Event Marketing Timeline [Infographic] – Part 5: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager, Experient We know successful event promotion consists of a series of touches through a number of communication channels over a planned period of time. If you’re missing the mark on the timing, you can … Continue reading

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Part 2: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.

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Part 1: The 5 W’s of Effective Event Marketing

Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading

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How To Promote Your Event Using LinkedIn Showcase Pages

Post authored by Mike Woellert, Marketing Specialist, Experient In a short amount of time, LinkedIn has become an invaluable social networking resource, while also being a great way to share industry-related content and updates about your organization. In November 2013, … Continue reading

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5 Tips To Increase Your Event App’s Adoption Rate

Post authored by Mike Woellert, Marketing Specialist at Experient Not too long ago, we wrote on the importance of developing a mobile app for your event. Now you’re saying, “Great Mike. We’ve developed the app, everyone is going to download … Continue reading

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How To Incorporate Gamification To Encourage Attendee Interaction

Incentives and loyalty programs aren’t new concepts when it comes to marketing or enticing people to interact at your event. Continue reading

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Do You Use Inbound Marketing To Attract Attendees?

Post authored by Mike Woellert, Marketing Specialist at Experient While outbound marketing is more cold-calling or emailing to a purchased list, inbound marketing focuses on content that attracts people toward you or your association (in this case, attendees to your … Continue reading

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Consider These Marketing Trends For Your Event Promotion: Part 3

Post authored by Mike Woellert, Marketing Specialist at Experient In the previous two pieces, we looked at video content and digital brochures as a way to promote your event. The last in the series is a look at mobile applications. … Continue reading

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