- Lead Retrieval for Exhibitors: Strategies for Trade Show Success
- How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences
- Are Exhibitors Abandoning Trade Show Lead Retrieval?
- 6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020
- 3 Noteworthy Trends for Event Strategists to Explore in 2020
Tag Archives: events
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.
Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.
Post authored by Jeff Fugate, SVP Sales and Marketing In my previous post on escalation, I shared my thoughts about how escalation, when deployed properly, can be an extremely effective method to improve communications – within teams, with clients and … Continue reading
Giving your guests comprehensive information and clear direction about their housing options has proven to be very lucrative for live events. Post authored by Lynn Wirch, Director of Operations, Live Events I began working with our live event clients on … Continue reading
Hackathons Deconstructed: Designing Richer & More Rewarding Event Innovation Experiences That’s the title for a one-of-a-kind workshop experience that combines behind-the-scenes hackathon design education with a series of actual hands-on hacking sprints. This PCMA weekend workshop immediately precedes their 2018 … Continue reading
Post authored by Jeff Fugate, SVP Strategic Sales & Marketing One of my favorite superhero movie quotes comes from Peter Parker’s Uncle Ben in Spiderman… ”With great power comes great responsibility.” This is also true in business and like traditional … Continue reading
Post authored by Jeff Fugate, SVP Strategic Sales & Marketing Let me tell you about a modern-day nightmare: I recently went four-and-a-half hours without my smartphone… while I was awake!
Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.
Post authored by Donna Kastner, Event Marketing Specialist If you’re an association or corporate event professional who’s struggling with last-minute housing need changes and pesky attrition clauses, things could be worse: You could be doing it for the cast and … Continue reading
Post authored by Brian Scott, Chief Information Officer Agile, Scrum, Waterfall, Lean Startup, Lean Thinking, Extreme, Big Bang, V-Shaped, Design Thinking, Six Sigma, DevOps, Getting Things Done… the list of terms could go and on. Do I need to continue? … Continue reading