Tag Archives: events

Leveraging the Sharing Economy to Increase Event ROI

Post authored by Gary Schirmacher, CMP, SVP Industry Presence & Strategic Development It wasn’t too long ago that the sharing economy was simply two neighbors borrowing something from each other that one had, the other needed and both benefited from … Continue reading

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Year In Review: Top Five Posts of 2016

Post authored by Mitch Cooper, Marketing Specialist As the year that was 2016 comes to a close, many of us will spend a few moments reflecting on the past 365 days. We will think about the good things that happened, … Continue reading

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IAEE Session Debrief: Do You Know What You Don’t Know?

Post authored by Jeff Fugate, SVP Sales & Marketing Once again, IAEE’s Expo!Expo! surpassed expectations with an endless stream of great ideas for trade show organizers to explore. One standout experience for me was hosting a “guru gathering,” Trade Show Smarts: … Continue reading

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7 Mobile App Tweaks to Dramatically Improve Event Guest Happiness

Post authored by Beth DeFrates, MSHTM, Manager, Product Group While most conferences and trade shows are at least a few cycles deep into a mobile app, event guest happiness continues to be an elusive goal for many. Among the chief … Continue reading

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