Tag Archives: exhibitors

Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Post authored by Mike Godsey, Senior Vice President of Exhibitor & Customer Service, Experient One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place.

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads … Continue reading

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Successfully Climbing Your Mountain of Event Data

Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing … Continue reading

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Creative Methods to Generate More Revenue for Your Event

Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to … Continue reading

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3 Initial Thoughts From a Trade Show Rookie

Like many event, meeting and trade show professionals around the industry, I just returned from IAEE Expo! Expo! 2018 in New Orleans. Unlike many of them, however, this was my first rodeo on the show floor.

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Exhibitor ROI: Quelling Concerns & Unleashing Richer Buyer-Seller Exchanges

Post authored by Siobhan Connellan, Director, Exhibitor Services Operations at Experient Many exhibitors find themselves in a quandary as they fine-tune and activate their trade show strategy. Diminishing budgets, rising costs, logistics and travel complexities, managing staffing, and keeping up … Continue reading

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Behavioral Data: When You Know More, You Can Do More

Post authored by Valerie Cox, Manager, Business Analyst Group One of the things I enjoy most about my role at Experient is the collaborative conversations I have with our clients. Often, we’ll gather a group of client and Experient “brains” … Continue reading

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Why Tradeshow Exhibitors Need to Ditch the “Magic Bullet” Approach

Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Never in the world’s history have people been so connected thanks to Facebook, Twitter, LinkedIn, and all the other social media outlets available. There was a time, not … Continue reading

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“Opt-Out” Clauses for the Attendee – DEATH for the Exhibitor’s Booth

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient How’s that for a title? I know that’s a good bit of drama, and I think it comes from watching the movie Gladiator a little too much … Continue reading

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Tradeshow Apps Don’t Have to be Boring

Post authored by Todd Belebczuk, Marketing Specialist at Experient If you’re a tradeshow veteran, you’ll have your routine organized down to a T. All your equipment; your fold-out tables, your trade show banner, and a plentiful stash of branded freebies … Continue reading

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