Tag Archives: Experience Design

The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Orchestrated Serendipity as an Event Engagement Catalyst

Post authored by Donna Kastner, Founder of Retirepreneur Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.

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How We Created an Exclusive Event That Was Curated With Intention

Post authored by Lynn Wirch, Director of Operations, Live Events Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas … Continue reading

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Designing for Your Event Objectives & More: 5 Key Takeaways from e4 2019

The full version of this article was originally published in the Maritz Global Events Blog. When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.”

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The Buck Stops Here: The Life of a Strategic Events Manager

If you’ve ever wondered who plans the events for an event management company, look no further. Let us introduce you to Dan Potter, Senior Strategic Events Manager at Maritz Global Events.

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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Implementing Experience Design in Small, Yet Powerful Ways

Post authored by Jennifer George Lion, CMP, PMP The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?

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Experience Design and the Importance of Drinking Your ‘Own Champagne’

Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding.

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NEVER Publish Your Registration and Housing Sites and Run [Podcast]

In this edition of the VIP Lounge Podcast, we discuss the pitfalls of simply launching your registration and housing sites without applying experience design principles.

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Blazing New Trails in Esports: The Life of a Live Events Strategist

You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor … Continue reading

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