Tag Archives: live events
Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry.
What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?
Post authored by Lynn Wirch, Director of Operations, Live Events Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas … Continue reading
Post authored by Donna Kastner, Founder of Retirepreneur The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.
MAGFest started as a small music and gaming festival, but has leveled up its attendance dramatically.
You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor … Continue reading
In just a few short years, VidCon has become a wildly popular event. But how did they create such a successful strategy?
It’s been nearly a month since dust of IMEX America has settled, yet still we find ourselves thinking about some of the incredible connections and insights we experienced.
Our work culture has become far more virtual than ever before. With so many people working from remote locations and travel being more difficult given the distances from which people work, streaming events and having those events be interactive is … Continue reading