Tag Archives: marketing

Are Exhibitors Abandoning Trade Show Lead Retrieval?

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads … Continue reading

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Gearing Up for a Great Week at IAEE Expo! Expo! 2019

Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! Expo! 2019.

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Creative Methods to Generate More Revenue for Your Event

Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to … Continue reading

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The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Event ROI: How Mighty Is Your Event Online Community?

Post authored by Donna Kastner, Founder of Retirepreneur The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.

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Event Risk Mitigation: Your Path To Becoming an Event Planning Hero

Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times.

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4 Tips for Generating Event Revenue Using Social Media

Post authored by Emily Richmond Your social media presence can be your best friend when it comes to marketing your event and generating event revenue.

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3 Tips to Boost Your Event Content on Social Media

Post authored by Emily Richmond, Social Media Marketing Specialist “You grew up with social media, so it must come easy to you, right?” As a millennial, I get this question a lot.

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Event Marketing Strategies Built for Today’s Digital Marketplace

5 Questions for Event Marketing Strategist, Nick Borelli With 20+ years of experience serving the events industry, Nick Borelli has earned the coveted role as trusted advisor to many event organizers and for good reason. His command of digital marketing … Continue reading

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All-Star Tips to Boost Event Data Intelligence – The VIP Lounge

Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.

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