Tag Archives: ROI
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?
I recently attended a meeting for exhibitors held by a large show organizer about six weeks before their event. The purpose was to give representatives from exhibiting companies a chance to hear presentations from experts on image, social media, and tradeshow marketing. Continue reading