Tag Archives: sponsorship
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?
By Gary Schirmacher, CMP, Senior VP, Industry Presence and Strategic Development Let’s start with a definition… bliss (noun) perfect happiness; great joy. No doubt, event professionals are in the “delivering bliss” business, but sometimes we’re so focused on how this … Continue reading