Tag Archives: trade show
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?
Like many event, meeting and trade show professionals around the industry, I just returned from IAEE Expo! Expo! 2018 in New Orleans. Unlike many of them, however, this was my first rodeo on the show floor.
Designing a better attendee experience is critical to the health of your show and with the latest innovations in event technology, the process is much simpler.
Post authored by Siobhan Connellan, Director, Exhibitor Services Operations at Experient Many exhibitors find themselves in a quandary as they fine-tune and activate their trade show strategy. Diminishing budgets, rising costs, logistics and travel complexities, managing staffing, and keeping up … Continue reading
Post authored by Donna Kastner, Event Marketing Specialist For event organizers, data intelligence is quickly ascending as a crucial skill set to master, as they strive to compete in today’s rapidly-changing business environment. So much has changed within the business … Continue reading
Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.
Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading
Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading
When it comes to onsite registration, keep the flow intuitive and handle the biggest needs first. Focus on keeping the lines moving. The customer service advantage will set the tone for a great event experience. Continue reading
There are articles everywhere bashing events as a marketing investment and I believe the main reason why is the failure to articulate revenue contribution. I also believe marketers are not receiving credit for their revenue contribution and companies devalue these investments. Continue reading