- Giving Back: How Your Event Can Make a Difference
- 5 Smart Tips to Show Gratitude to Your Event Team Year-Round
- Invaluable Lessons From One of the Year’s Biggest Events
- Reinvention: Tearing Your Event Down and Rebuilding it Better [Podcast]
- Is It Possible to Generate Event Housing Revenue Without Risk?
Tag Archives: trade show
Post authored by Siobhan Connellan, Director, Exhibitor Services Operations at Experient Many exhibitors find themselves in a quandary as they fine-tune and activate their trade show strategy. Diminishing budgets, rising costs, logistics and travel complexities, managing staffing, and keeping up … Continue reading
Post authored by Donna Kastner, Event Marketing Specialist For event organizers, data intelligence is quickly ascending as a crucial skill set to master, as they strive to compete in today’s rapidly-changing business environment. Thad Lurie has long been a champion … Continue reading
Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.
Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading
Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading
When it comes to onsite registration, keep the flow intuitive and handle the biggest needs first. Focus on keeping the lines moving. The customer service advantage will set the tone for a great event experience. Continue reading
There are articles everywhere bashing events as a marketing investment and I believe the main reason why is the failure to articulate revenue contribution. I also believe marketers are not receiving credit for their revenue contribution and companies devalue these investments. Continue reading
It’s a proven fact – trade shows have a direct impact on the bottom line. This is especially true for exhibitors, but also attendees. Continue reading
Successful data collection means we need to work backward. We have to start with a goal, then determine what we need to know. Continue reading